Yug Shetty
I write about technology, software, markets, and how humans behave around them.
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The Attention Economy Is Bankrupting Our Minds
We've built an entire economy around capturing human attention, and we're only beginning to understand the cost. From algorithmic feeds to notification patterns, the systems we interact with daily are optimizing for engagement at the expense of understanding.
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May 28, 2026
May 15, 2026
Current Focus
AI
How artificial intelligence reshapes how we create, think, and work.
Software
Crafting tools that respect attention and amplify human capability.
Markets
Understanding systems that price risk, reward patience, and punish hubris.
Psychology
Exploring why we decide, believe, and behave the way we do.