About
I'm Yug Shetty — a software engineer, writer, and independent thinker based in India.
I spend most of my time at the intersection of technology, markets, and human behavior. I believe the best ideas come from connecting disparate fields, and this site is where I work through those connections in public.
My background is in software engineering, but my curiosity extends far beyond code. I'm fascinated by market dynamics, cognitive psychology, and the way technology reshapes how we think and live.
I write to clarify my own thinking. If something here resonates with you, that's a bonus.
What I'm Focused On
Right now, I'm exploring how large language models will reshape creative work, studying market microstructure for patterns that extend beyond finance, and writing about the psychology of decision-making under uncertainty.